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Quasar projects for the Fondazione Alighiero e Boetti at the MACRO

On Tuesday, October 13th  was inaugurated at the MACRO the exhibition named “L’identità visiva della Fondazione Alighiero e Boetti vista attraverso gli occhi dei giovani creativi” (The visual identity of the Fondazione Alighiero e Boetti seen through the eyes of creative youths).

Students of the course of Graphics and Visual Communication  exposed for two weeks their works at the Museo d’arte contemporanea of via Nizza in Rome, taking care also of the set up of the exhibition.

Thanks to the partnership between the Quasar Design University and the Fondazione Alighiero e Boetti, students of Graphics could learn about the work of the Archive from close, which collects and promotes the works of the famous artist, and they could work in the creation of the transformation  of a visual identity system of the Foundation.

Arte Povera, series, from today to tomorrow, to create and recreate, grids, phrases, mottos. These are the keywords of the briefing given to our students of Graphics and that inspired their work during all the steps of research, analysis and design choices.

The exhibition, open to the public until Friday, October 23rd, gathered the materials documenting all the development steps of the creative process, from the first hand drawings to the final project.

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