Taste it! The students of Graphic Design present their projects
Taste it! The students of the course of Graphics and Visual Communication got inspired from the theme of the attention and of the quality of food for the creation of their projects presented Friday, October 2nd, in the suggestive location of Piazza Dante 8, to Massimo Chirivi and Andrea Crovato.
Taste it is a business idea that doesn’t have the target to commercialize products, but to start a new eating habit: “Eat less, eat better”. In fact, the tight connection between health and nourishment is by now well acknowledged in all the social levels. Anyway, this more and more attention to what we eat goes hand in hand with a reduction of the time that we spend in the kitchen to prepare it.
On this basis, the two promoter partners of Taste it proposed a briefing to students, in which they asked to them the imagination of all the communication for the new brand to launch, that had to include the concept of foods easy and fast to prepare, but that at the same time have just high quality ingredients.
Starting from this invitation to taste and to the discovery and promotion of good eating habits, the students of graphics thought and presented in a new exposition event various proposals about the visual identity of the new brand, the development of the concept of all supports, the design of the packaging, and the creation of a possible website and the planning of a new communication campaign at 360 degrees.
We thank Slow Food Roma for the collaboration in the organization of the event and for the cocktail offered to participants.